BLBen Lockwood

Web design · Shopify · Email & SMS

Ben
Lockwood

I build ecommerce websites, landing pages and booking journeys, then run the email and SMS that keep customers buying.

20+websites built or improved
$3.78M*Klaviyo-attributed revenue as Head of Email & SMS at SUViE
12live client and partner sites below

Live work

Every project here is a live site you can open. Click a client to jump to the case, or visit the site directly.

ClientProjectPlatformMy role
Pool Direct SupplyFull store buildShopifyBuild, catalog, CROVisit ↗
Garage Auto SuppliesFull store buildWooCommerceBuild, catalog, CROVisit ↗
Underground MarketFan trading platformCustom buildCo-founder, product, growthVisit ↗
Erin McDermott JewelryGrowth & retentionShopifyEmail, SMS, onsite CROVisit ↗
Kevin Li MagicMigration & bookingWebflow / FramerMigration, Calendly bookingVisit ↗
Dr. Gold JewelryLuxury retail & leadsWordPressBooking journey, email CRMVisit ↗
Ace DiamondsLuxury ecommerce storeShopifyStore build, CROVisit ↗
Berry NutsDTC snack storeShopifyStore build, CROVisit ↗
Steel Ball Run · Zander SmallCampaign site & ecommerceCustom buildSite build, ecommerce launchVisit ↗
Very Rare CinemaProduction company siteWixWebsite buildVisit ↗
Scale OfflineAgency landing pageCloudflare PagesLanding page, application funnelVisit ↗
RevaeProduct landing pageShopifyLanding page, CROVisit ↗
pooldirectsupply.com
Shopify store build · Partner

Pool Direct Supply

Co-built a pool equipment store from catalog to checkout: 1,100+ products, a part finder, a pool calculator, financing and a trade program for pool pros.

Shopify buildCatalogCRO
pooldirectsupply.com ↗
garageautosupplies.com
Store build · Partner

Garage Auto Supplies

Co-built an authorized dealer store for car lifts and shop equipment across 15+ brands, with a 3D tool that checks a lift against ceiling height and bay size, a pro setup builder and pay-later financing.

WooCommerce buildCatalogCRO
garageautosupplies.com ↗
scaleoffline.pages.dev
Agency landing page & funnel

Scale Offline

Landing page for a UK growth agency serving jewellery brands. A multi-step application qualifies leads by monthly revenue and routes good fits straight to a discovery call.

Landing pageLead qualificationCopy
scaleoffline.pages.dev ↗

Operating experience

In-house roles where I owned the numbers, not just the deliverables.

SUViE · Nov 2025 – Apr 2026
$3.78M*

Head of Email & SMS

Klaviyo-attributed revenue across campaigns, flows, segmentation and retention execution.

Vintage Connect · Founder

Built and marketed an ecommerce business

Owned commercial marketing, customer acquisition, retention and day-to-day ecommerce operations.

Websites

Shopify, Framer, Webflow, Wix, Squarespace

Growth

CRO, landing pages, Klaviyo, email & SMS, CRM

Agency

Client delivery, copywriting, project ownership

Let's build the next one.

Available for remote web, ecommerce and agency roles, and for project work.

benlockwoodofficial@gmail.com